The new DQM montage makes me want to go skate the NYC streets.
chad muska bob burnquist eric koston bucky lasek shaun white
Sunday, October 31, 2010
WAY OF THE OCEAN - official trailer
WAY OF THE OCEAN - official trailer
From: circulate
Starring: Josh Kerr, Adam Robertson, Dane Reynolds, Asher Pacey, Taj Burrow, Craig Anderson, Jordy Smith and Kelly SlaterThe first in a five part film series spanning the entire length of the globe. WAY OF THE OCEAN is a definitive portrait of Australia's deep rooted connection to the sea and all its energy. The largest island on earth provides a breathtaking backdrop to some of the worlds best waves in this groundbreaking documentary. From the tropical waters surrounding the great barrier reef, through the frigid rawness of the southern ocean and up to the remote desert of Northwestern Australia, WAY OF THE OCEAN is sure to captivate your senses.Directed by Matt KleinerWAYOFTHEOCEAN.com
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
Don't Sleep on the East Intro
The Don't Sleep On The East crew put the intro to their video online. Shit is pretty sick.bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
April and Phil Margera, Jackass,on The Tony Hawk Foundation
April and Phil Margera, Jackass,on The Tony Hawk Foundation
From: maxwellflower
April and Phil Margera, Jackass, talk with http://maxflowertv.com/ about The Tony Hawk Foundation. Distributed by Tubemogul.
VANS European Downtown Showdown Hamburg 2010 - Element
VANS European Downtown Showdown Hamburg 2010 - Element
From: quattro media
Vans brought to life the creative concepts of four of the earlier selected skateboard brands and their idea for the ultimate obstacle - each inspired by Hamburg's naughty and nautical past and present. The designs by Clich , Element Europe, Death Skateboards and Antiz were realised by famous ramp builder Andreas "Sch tzi" Sch tzenberger of IOU Ramps and installed on the Reeperbahn to be skated for one day only. Team Element consists of Alexandre Dereon (FRA), Guillaume Mocquin (FRA), Phil Zwijsen (BEL), Mickael Mackrodt (GER) and Ross McGouran (GBR). For Team Manager Alexandre Dereon it was important that the obstacle is related to the harbour, shipping containers, ships etc. So they designed a cargo ship with waves on the side. Element's "Oil Spill" obstacle, fits in nicely with Hamburg's seafaring heritage and ads an environmental theme to proceedings. Once again, Phil Zwijsen (BEL) skated this one with creative vigor and was justly rewarded with ' 1600 for his efforts.
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
It'll Get Better Texas; Volcom Is Coming to Town
Right now is not a good time to be a Texan. The Cowboys got spanked on Monday Night football by the New York Giants, and to make things worse lost their starting quarterback, Tony Romo, for a good chunk of the year with a broken collarbone.
Oh yeah, and did I mention their record is 1-5.
Now, the San Francisco Giants have a taken two games lead over the Texas Rangers in the World Series, including an embarrassing 9 - 0 beat down in game 2. I didn't even realize until I started writing this that it is manly teams called the Giants that are the problem.
It's funny, because isn't the motto of the state "Everything is Bigger In Texas." Well, maybe that's true...UNLESS YOU'RE A GIANT.
Well have no fear Texas. Your football season may be over, and the Rangers are probably going to loose the World Series, but the Volcom skate team is coming to town. Yes that's right, get ready for the Stone-Age Texas Tour. And what's the best part? It's just a tour. They'll be no contest...so no one is going to loose, which may just be what the state needs right now.
So dust yourselves off Texas, and get ready for David Gravette, Darrell Stanton and Colin Provost to show you some world class skateboarding.
P.S. THE COLORS OF THE VOLCOM STONE-AGE LINE HAVE BEEN BLACK AND ORANGE SINCE IT'S INCEPTION; THEY'RE NOT F*CKING WITH YOU.
Check out the dates and places of the tour below:
Oh yeah, and did I mention their record is 1-5.Now, the San Francisco Giants have a taken two games lead over the Texas Rangers in the World Series, including an embarrassing 9 - 0 beat down in game 2. I didn't even realize until I started writing this that it is manly teams called the Giants that are the problem.
It's funny, because isn't the motto of the state "Everything is Bigger In Texas." Well, maybe that's true...UNLESS YOU'RE A GIANT.
Well have no fear Texas. Your football season may be over, and the Rangers are probably going to loose the World Series, but the Volcom skate team is coming to town. Yes that's right, get ready for the Stone-Age Texas Tour. And what's the best part? It's just a tour. They'll be no contest...so no one is going to loose, which may just be what the state needs right now.
So dust yourselves off Texas, and get ready for David Gravette, Darrell Stanton and Colin Provost to show you some world class skateboarding.
P.S. THE COLORS OF THE VOLCOM STONE-AGE LINE HAVE BEEN BLACK AND ORANGE SINCE IT'S INCEPTION; THEY'RE NOT F*CKING WITH YOU.
Check out the dates and places of the tour below:
travis pastrana mike vallely chad muska bob burnquist eric koston
The K2 Team
The K2 Team
From: Heather Hendricks
The K2 team is comprised of heavy hitters. They have rail gods, backcountry titans, halfpipe heros, and all around awesome shredders on their team. When you get them all together and put them on a vid, you know it's gotta be banger. Check out the teaser for the 2010-2011 K2 team video featuring:Shaun McKay, Jordan Mendenhall, Nick Dirks, Leanne Pelosi, Travis Parker, Gretchen Bleiler, and others.
andy macdonald kelly slater jake brown rob machado tony hawk
Saturday, October 30, 2010
Take a run with "The Lucas" at SASS
Take a run with "The Lucas" at SASS
From: sass
Take a run with South America Snow Session's very own "The Lucas". Lucas Moore is always having a good time. He finds some great snow, and if you come down to SASS in South America, he might just show you some of his secret zones to get powder. (even days after a storm). And if you think you can dance...well The Lucas can dance better than you... in ski boots. sassglobal.com
bob burnquist eric koston bucky lasek shaun white andy macdonald
Tyler Franz Then and Now
Tyler Franz rips in old and new footage. Via: Everyman.
bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
Tricks For Treats
Tricks For Treats
Surf Ride in Oceanside is hosting the Tricks For Treats contest this Saturday, October 30th. Costumes are encouraged and rewarded. Click through to see the scary obstacles they are building.
Oakley Pro Junior - Bali 2010
Oakley Pro Junior - Bali 2010
From: Oakley
The pros on the ASP's World Championship Tour are in awe. Why, you ask, do some of the world's best pro surfers find their jaws dropping? Simple. The future of surfing is looking more and more insane. Just ask any of the pros who were on hand to witness the sport's progression amongst the youngsters at Oakley Pro Junior in Bali this past month.
mike vallely chad muska bob burnquist eric koston bucky lasek
freestyle.ch 2010 Qualification - Freeski
freestyle.ch 2010 Qualification - Freeski
From: quattro media
When it's freestyle.ch-time, you're coming - no matter what! Even buckets of rain can't stop you! Heavy rain couldn't keep scores of loyal freestyle.ch fans from finding their way to the Landiwiese on Saturday. Although the bad weather resulted in canceled FMX and skateboarding contests, a skateboarding demo could be held and the snowboarding and freeskiing qualifications were all the more phenomenal. It was the freeskiers who managed foremost to fly in the face of the rain. Their outstanding starting l ineup left no room for anything other than a first-rate contest. Nearly all of the riders paraded double corks - the latest craze in tricks that involves the simultaneous execution of two lateral rotations and spins around the vertical axis. This made for a tough fight to secure one of the first 8 spots in tomorrow's semifinal. In addition to qualification winner, Henrik Harlaut from Norway, Switzerland's up and coming talent Elias Amb hl really dazzled.
travis pastrana mike vallely chad muska bob burnquist eric koston
River's Edge from The Harmony
The Harmony has a new 15 minute video called River's Edge.
tony hawk rodney mullen bam margera rob dyrdek paul rodriguez
My Skate Video
My Skate Video
From: xpxchrisxpx
Christopher Matthews skating.
rob dyrdek paul rodriguez travis pastrana mike vallely chad muska
A trip to the home country - April 2010
CoromandelThe BarThe BeachDave Hurle - no steamer...waiting in the rainMissed it by one day... Local fauna A great trip home.
bucky lasek shaun white andy macdonald kelly slater jake brown
Friday, October 29, 2010
Antwaun Dixon Epicly Later'd Part Three
Antwaun Dixon Epicly Later'd Part Three
Antwaun Dixon ends up in hand cuffs in part three of his Epicly Later'd.
bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
Kobi Graham - Incident at Cape Solander
Link below has the story:
Bondi Rescue Life Guard Breaks His Neck At Ours
Here are some photos of Kobi Graham minutes before the accident.
Bondi Rescue Life Guard Breaks His Neck At Ours
Here are some photos of Kobi Graham minutes before the accident.
chad muska bob burnquist eric koston bucky lasek shaun white
Twuan Gets Later'd Parts 2 And 3
One of the most unpredictable, charismatic people in skateboarding, Atwuan Dixon, has been made a star over on VBS because of Pat O'Dell's Epicly Later'd series. It takes two whole parts, and like four run ins with the Police to get Twuan from his hotel room to the Pheonix Am contest. Click here to check it out. Remember kiddies listen to Greco, Reynolds and Shane they know what's up.
eric koston bucky lasek shaun white andy macdonald kelly slater
Oakley & Shaun White Present - Air + Style Beijing!
Oakley & Shaun White Present - Air + Style Beijing!
From: Oakley
hina: Meet World Class Snowboarding. Oakley and its Global Icon Shaun White are set to rage into Beijing in December - opening up the flood gates for the entire industry to pour into the emerging Chinese market. Music. Air+Style's killer format. And action sports culture. We're bringing a killer event with our best riders to the new generation of Chinese youth. Stay Tuned - and geek out to the below video!
rodney mullen bam margera rob dyrdek paul rodriguez travis pastrana
Will Powers Skate Reel
Will Powers Skate Reel
From: Will Powers
Thanks to Francesco Castellani all this footage was filmed at various spots in Nashville, Tn and Bowling Green, KY earlier this year! Also thanks to Eric Martin and the Ramp Locals for putting me up during my stay in Nashville!
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
Tyler Franz Then and Now
Tyler Franz rips in old and new footage. Via: Everyman.
chad muska bob burnquist eric koston bucky lasek shaun white
Thursday, October 28, 2010
Chug Life 12
Chug Life 12
From: Heather Hendricks
Episode 12 of Chug Life has just dropped and it's every bit as absurd as the rest of the series. Check out what Ian "Chug" Cosco manages to get himself into. This is a video series of GLORY, so get ready
Golden State Goods Opening
Long Beach's newest shop, Golden State Goods officially opened on Friday night with an art show and party. Photos here.
bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
Roland Hirsch Antiz Welcome Video
Antiz is my favorite Euro company and they have a rad welcome video for Roland Hirsch.
bucky lasek shaun white andy macdonald kelly slater jake brown
Carroll Gets Chromed
The Chrome Ball Incident has cool interview up with skate legend turned business mogul, Mike Carroll. In case you don't know the folks over at the Ball Incident are kind of like a trip into the a time machine of the skate magazine past. It geared at the older skate nerds, who could care less about what's there now, but want to remember the past. Check out Carroll's interview here.
bucky lasek shaun white andy macdonald kelly slater jake brown
Update on SASS Sustainability Projects with 1 Step & Wulcon Energy
Update on SASS Sustainability Projects with 1 Step & Wulcon Energy
From: sass_global
Catching up with Ryan Dunfee, SASS's Director of Sustainability, along with Mark Abma from 1 Step (1stepnow.com) and Martin Wainstein from Wulcon Energy (wulcon.com) about the sustainability projects South America Snow Sessions is doing down in Bariloche, Argentina. The crew's been busy building a plastic bottle greenhouse and a biodiesel processor. Check it out!
shaun white andy macdonald kelly slater jake brown rob machado
Don't Sleep on the East Intro
The Don't Sleep On The East crew put the intro to their video online. Shit is pretty sick.andy macdonald kelly slater jake brown rob machado tony hawk
O'Neill Cold Water Classic California 2010 - The Sea Odyssey Program
O'Neill Cold Water Classic California 2010 - The Sea Odyssey Program
From: quattro media
The ocean has done a lot for the O'Neill family and they wanted to give something back. So Jack O'Neill set up the Sea Odyssey Program. This program connects kids to the ocean, a lot of them have never been on a boat or on the ocean before. It teaches them how essential and important the ocean is. The Sea Odyssey Program is a fun, interesting and instructive way of introducing kids to ocean and environmental conservation.
tony hawk rodney mullen bam margera rob dyrdek paul rodriguez
Green Label Art: Start To Finish
Skateboarding, art and a chance for the two to become one on a national level. That's what can sum up the Mountain Dew Green Label Art Shop Series, a collaboration between two of skateboarding's finest.
First off, Paul Rodriguez, aka P-Rod, as good of a skateboarder as they get, one of those few guys that does all
the major contests, but is still excepted by the "core" crowd. He can be seen from NBC to The Berrics, and everything thing in between. He'll sign autographs for kids who just barley know how to put trucks and wheels on their boards, to guys who are considered pro.
Then throw in the creations by a skate art legend. Don Pendleton is an artist who has been in skateboarding for more than a minute. He's created some of the most distinct deck graphics skateboarding has ever seen. His abstract creations have become simply synonymous with the products of skateboard manufacturing heavy weight, Alien Workshop.
These two have brought the skateboarding world some of the best creativty it has ever seen; from mind blowing lines on a skateboard, to an eye popping graphics on skate decks. And who has brought them together? Think NASCAR. Soft drink giant, Mountain Dew, who has been supporting skateboarding for years with it's Dew Tour, decided it was time to give back to the everyday skateboarder, artist and skate shop.
The Green Label Art Series has been months in the making, and came to a climax last week Las Vegas, NV. It was a
competition that challenged skate shops from across the country to create the art for the next Green Label nationally selling Mountain Dew can, which came with a $5,000 cash prize for both the artist and the shop.
But first they needed some inspiration. And that's where P-Rod and Pendleton come in. Mountain Dew cam to P-Rod, a sponsored rider of theirs, with the idea of a signature can. A can that would combine the name he has worked so hard to create with art that pulled at his aesthetics. He came to the conclusion that he wanted Penndelton to design the looks of the can, an artist who's style he has always admired in the skateboard world.
Now on to the theme. P-Rod is a big fan of the philosophy and movies of the late martial arts great, Bruce Lee, which that would be the feel of the can. Now, Pendelton is more of an abstract guy, and took the martial arts theme and morphed it a bit. The can has a dragon-ish feel combined with the unique style Pendleton's name has come to be synonymous with.
The vibe was created, the campaign began and 35 shops in 7 US regions began creating with the dreams of becoming the next nationally selling Mountain Dew can. You had skate shop heavy weights from Huf on the West Coast to KCDC on the East Coast. And you had your lesser know shops all in between battling to become one of the finalists. A feat that came with an all-expenses paid trip to Las Vegas, NV where the Dew Tour Championships would be held. Not-to-mention a chance to become THE SHOP that wins.
The winner would be determined by internet votes. A hands-offs approach that has become expected from Moutain Dew in
terms of skateboarding. P-Rod and Pendleton have both stressed that they were never pressured in any way, and the whole feel of the campaign in 100% their's.
A campaign that has flown from Boston, to Portland, to Salt Lake City and finally touched down in Sin City for it's finale. A campaign that has been all over national television in commercial form featuring real street skateboarding in between ads for Panteen, not to mention the art of a highly respected artist, who has always stayed true to himself and his creative style.
It all came down to the Dew Tour Championships. The finalists were there, P-Rod and Pendelton were there and the tension was high. In the end P-Rod, Pendelton and skate legend Chris Pastras announced the winner on Fuel TV. And Guess what? It was a lesser known shop from Tracey CA, Street Science. That's what this whole project was about giving back to skateboarding. A smaller skate shop from a small town in California was given the opportunity to be on TV and have their shop's art on a nationally selling soda can.
And in some inspirational news for all the skate shops that did not enter, or make the finals, Mountain Dew has another skate team rider who goes by the name, Eli Reed. A Boston native turned New York City skate war lord, Eli's style is as smooth as it get at those rough NYC spots, and like most who have steez he supports the arts. Word on the streets is he is very excited to maybe be next year's inspiration for the project, and already has artists, themes and the feel in mind. Look for that because he'll for sure know how to make it legit.
Stay tuned for full interviews with Paul Rodriguez, Don Pendleton and the Street Science crew on what went into the making of this project.
Photos:
Top - Don and Paul's design
Middle - Don and Paul feeding off each other
Bottom - The winner
In case you haven't seen the nationally televised commercial here it is:
First off, Paul Rodriguez, aka P-Rod, as good of a skateboarder as they get, one of those few guys that does all
the major contests, but is still excepted by the "core" crowd. He can be seen from NBC to The Berrics, and everything thing in between. He'll sign autographs for kids who just barley know how to put trucks and wheels on their boards, to guys who are considered pro. Then throw in the creations by a skate art legend. Don Pendleton is an artist who has been in skateboarding for more than a minute. He's created some of the most distinct deck graphics skateboarding has ever seen. His abstract creations have become simply synonymous with the products of skateboard manufacturing heavy weight, Alien Workshop.
These two have brought the skateboarding world some of the best creativty it has ever seen; from mind blowing lines on a skateboard, to an eye popping graphics on skate decks. And who has brought them together? Think NASCAR. Soft drink giant, Mountain Dew, who has been supporting skateboarding for years with it's Dew Tour, decided it was time to give back to the everyday skateboarder, artist and skate shop.
The Green Label Art Series has been months in the making, and came to a climax last week Las Vegas, NV. It was a
competition that challenged skate shops from across the country to create the art for the next Green Label nationally selling Mountain Dew can, which came with a $5,000 cash prize for both the artist and the shop.But first they needed some inspiration. And that's where P-Rod and Pendleton come in. Mountain Dew cam to P-Rod, a sponsored rider of theirs, with the idea of a signature can. A can that would combine the name he has worked so hard to create with art that pulled at his aesthetics. He came to the conclusion that he wanted Penndelton to design the looks of the can, an artist who's style he has always admired in the skateboard world.
Now on to the theme. P-Rod is a big fan of the philosophy and movies of the late martial arts great, Bruce Lee, which that would be the feel of the can. Now, Pendelton is more of an abstract guy, and took the martial arts theme and morphed it a bit. The can has a dragon-ish feel combined with the unique style Pendleton's name has come to be synonymous with.
The vibe was created, the campaign began and 35 shops in 7 US regions began creating with the dreams of becoming the next nationally selling Mountain Dew can. You had skate shop heavy weights from Huf on the West Coast to KCDC on the East Coast. And you had your lesser know shops all in between battling to become one of the finalists. A feat that came with an all-expenses paid trip to Las Vegas, NV where the Dew Tour Championships would be held. Not-to-mention a chance to become THE SHOP that wins.
The winner would be determined by internet votes. A hands-offs approach that has become expected from Moutain Dew in
terms of skateboarding. P-Rod and Pendleton have both stressed that they were never pressured in any way, and the whole feel of the campaign in 100% their's.A campaign that has flown from Boston, to Portland, to Salt Lake City and finally touched down in Sin City for it's finale. A campaign that has been all over national television in commercial form featuring real street skateboarding in between ads for Panteen, not to mention the art of a highly respected artist, who has always stayed true to himself and his creative style.
It all came down to the Dew Tour Championships. The finalists were there, P-Rod and Pendelton were there and the tension was high. In the end P-Rod, Pendelton and skate legend Chris Pastras announced the winner on Fuel TV. And Guess what? It was a lesser known shop from Tracey CA, Street Science. That's what this whole project was about giving back to skateboarding. A smaller skate shop from a small town in California was given the opportunity to be on TV and have their shop's art on a nationally selling soda can.
And in some inspirational news for all the skate shops that did not enter, or make the finals, Mountain Dew has another skate team rider who goes by the name, Eli Reed. A Boston native turned New York City skate war lord, Eli's style is as smooth as it get at those rough NYC spots, and like most who have steez he supports the arts. Word on the streets is he is very excited to maybe be next year's inspiration for the project, and already has artists, themes and the feel in mind. Look for that because he'll for sure know how to make it legit.
Stay tuned for full interviews with Paul Rodriguez, Don Pendleton and the Street Science crew on what went into the making of this project.
Photos:
Top - Don and Paul's design
Middle - Don and Paul feeding off each other
Bottom - The winner
In case you haven't seen the nationally televised commercial here it is:
Wednesday, October 27, 2010
Bird Is The Word Street Footy
Bird Is The Word Street Footy
Nike just posted the street footage and more bonus from their Bird Is The Word tour.
bucky lasek shaun white andy macdonald kelly slater jake brown
D�as de Calle, The DC Spain Video
O'Neill Cold Water Classic California 2010 - Mishka live in concert
O'Neill Cold Water Classic California 2010 - Mishka live in concert
From: quattro media
j.k. livin artist Mishka performs live in Santa Cruz during the Cold Water Classic California. j.k. livin is the label of actor Matthew McConaughey. Mishka recently joined the O'Neill team as the ECO'Neill collection ambassador, and will be holding two concerts at the O'Neill Cold Water Classic Series this year in both Tofino and Santa Cruz for the final event of the 2010 series. Mishka's biography has an almost cinematic sweep. He spent most of his early life on a boat in the Caribbean, sailing from island to island with his seafaring parents and older sisters. A child of the islands, it was almost inevitable that he'd be drawn to reggae, Rastafari, and the natural mystic that inhabits his music and his soul. http://mishka.com
travis pastrana mike vallely chad muska bob burnquist eric koston
Oneill Cold Water Classic Santa Cruz Day Three
Oneill Cold Water Classic Santa Cruz Day Three
From: Chris Mauro
Conditions were crisp and clean on day three, and the surfing was solid. Locals had plenty to cheer about with SC legend Pete Mel, 40, ripping his way into the next round.
rob dyrdek paul rodriguez travis pastrana mike vallely chad muska
One Bodyboarder...One Photographer
In a city of 4.4 million people you can still find some solitary places. Paul and I shared some waves by ourselves this afternoon.
rodney mullen bam margera rob dyrdek paul rodriguez travis pastrana
Mid North Coast NSW - January 2010
Jackson Ferris sequence
bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
Loveland's Opening Day 2010-2011
Loveland's Opening Day 2010-2011
From: Heather Hendricks
The race to be the first resort to open in Colorado was won by Loveland Ski Area. Check out the sweet first day turns and jibs by Colorado snow shreds.
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
Tuesday, October 26, 2010
Sponsor video
Sponsor video
From: justinbakerskate
i am currently sponsored by High rollin skateboards.
chad muska bob burnquist eric koston bucky lasek shaun white
SASS Session 2 Snowboard Podcast
SASS Session 2 Snowboard Podcast
From: sass
Session 2 at SASS is off the hook. Filmers getting shots, Jackson Hole crew slaying it, doubles being landed for the first time, and some people stepping up to some serious backcountry lines at Cerro Catedral. This is South America Snow Sessions - check it out! sassglobal.com
chad muska bob burnquist eric koston bucky lasek shaun white
Green Label Art: Start To Finish
Skateboarding, art and a chance for the two to become one on a national level. That's what can sum up the Mountain Dew Green Label Art Shop Series, a collaboration between two of skateboarding's finest.
First off, Paul Rodriguez, aka P-Rod, as good of a skateboarder as they get, one of those few guys that does all the major contests, but is still excepted by the "core" crowd. He can be seen from NBC to The Berrics, and everything thing in between. He'll sign autographs for kids who just barley know how to put trucks and wheels on their boards, to guys who are considered pro.
Then throw in the creations by a skate art legend. Don Pendleton is an artist who has been in skateboarding for more than a minute. He's created some of the most distinct deck graphics skateboarding has ever seen. His abstract creations have become simply synonymous with the products of skateboard manufacturing heavy weight, Alien Workshop.
These two have brought the skateboarding world some of the best creativty it has ever seen; from mind blowing lines on a skateboard, to an eye popping graphics on skate decks. And who has brought them together? Think NASCAR. Soft drink giant, Mountain Dew, who has been supporting skateboarding for years with it's Dew Tour, decided it was time to give back to the everyday skateboarder, artist and skate shop.
The Green Label Art Series has been months in the making, and came to a climax last week Las Vegas, NV. It was acompetition that challenged skate shops from across the country to create the art for the next Green Label nationally selling Mountain Dew can, which came with a $5,000 cash prize for both the artist and the shop.
But first they needed some inspiration. And that's where P-Rod and Pendleton come in. Mountain Dew cam to P-Rod, a sponsored rider of theirs, with the idea of a signature can. A can that would combine the name he has worked so hard to create with art that pulled at his aesthetics. He came to the conclusion that he wanted Penndelton to design the looks of the can, an artist who's style he has always admired in the skateboard world.
Now on to the theme. P-Rod is a big fan of the philosophy and movies of the late martial arts great, Bruce Lee, which that would be the feel of the can. Now, Pendelton is more of an abstract guy, and took the martial arts theme and morphed it a bit. The can has a dragon-ish feel combined with the unique style Pendleton's name has come to be synonymous with.
The vibe was created, the campaign began and shops all over America began creating with the dreams of becoming the next nationally selling Mountain Dew can. You had skate shop heavy weights from Huf on the West Coast to KCDC on the East Coast. And you had your lesser know shops all in between battling to become one of the finalists. A feat that came with an all-expenses paid trip to Las Vegas, NV where the Dew Tour Championships would be held. Not-to-mention a chance to become THE SHOP that wins.
The winner would be determined by internet votes. A hands-offs approach that has become expected from Moutain Dew in terms of skateboarding. P-Rod and Pendleton have both stressed that they were never pressured in any way, and the whole feel of the campaign in 100% their's.
A campaign that has flown from Boston, to Portland, to Salt Lake City and finally touched down in Sin City for it's finale. A campaign that has been all over national television in commercial form featuring real street skateboarding in between ads for Panteen, not to mention the art of a highly respected artist, who has always stayed true to himself and his creative style.
It all came down to the Dew Tour Championships. The finalists were there, P-Rod and Pendelton were there and the tension was high. In the end P-Rod, Pendelton and skate legend Chris Pastras announced the winner on Fuel TV. And Guess what? It was a lesser known shop from Tracey CA, Street Science. That's what this whole project was about giving back to skateboarding. A smaller skate shop from a small town in California was given the opportunity to be on TV and have their shop's art on a nationally selling soda can.
And in some inspirational news for all the skate shops that did not enter, or make the finals, Mountain Dew has another skate team rider who goes by the name, Eli Reed. A Boston native turned New York City skate war lord, Eli's style is as smooth as it get at those rough NYC spots, and like most who have steez he supports the arts. Word on the streets is he is very excited to maybe be next year's inspiration for the project, and already has artists, themes and the feel in mind. Look for that because he'll for sure know how to make it legit.
Stay tuned for full interviews with Paul Rodriguez, Don Pendleton and the Street Science crew on what went into the making of this project.
Photos:
Top - Don and Paul's design
Middle - Don and Paul feeding off each other
Bottom - The winner
In case you haven't seen the nationally televised commercial here it is:
First off, Paul Rodriguez, aka P-Rod, as good of a skateboarder as they get, one of those few guys that does all
the major contests, but is still excepted by the "core" crowd. He can be seen from NBC to The Berrics, and everything thing in between. He'll sign autographs for kids who just barley know how to put trucks and wheels on their boards, to guys who are considered pro. Then throw in the creations by a skate art legend. Don Pendleton is an artist who has been in skateboarding for more than a minute. He's created some of the most distinct deck graphics skateboarding has ever seen. His abstract creations have become simply synonymous with the products of skateboard manufacturing heavy weight, Alien Workshop.
These two have brought the skateboarding world some of the best creativty it has ever seen; from mind blowing lines on a skateboard, to an eye popping graphics on skate decks. And who has brought them together? Think NASCAR. Soft drink giant, Mountain Dew, who has been supporting skateboarding for years with it's Dew Tour, decided it was time to give back to the everyday skateboarder, artist and skate shop.
The Green Label Art Series has been months in the making, and came to a climax last week Las Vegas, NV. It was a
competition that challenged skate shops from across the country to create the art for the next Green Label nationally selling Mountain Dew can, which came with a $5,000 cash prize for both the artist and the shop.But first they needed some inspiration. And that's where P-Rod and Pendleton come in. Mountain Dew cam to P-Rod, a sponsored rider of theirs, with the idea of a signature can. A can that would combine the name he has worked so hard to create with art that pulled at his aesthetics. He came to the conclusion that he wanted Penndelton to design the looks of the can, an artist who's style he has always admired in the skateboard world.
Now on to the theme. P-Rod is a big fan of the philosophy and movies of the late martial arts great, Bruce Lee, which that would be the feel of the can. Now, Pendelton is more of an abstract guy, and took the martial arts theme and morphed it a bit. The can has a dragon-ish feel combined with the unique style Pendleton's name has come to be synonymous with.
The vibe was created, the campaign began and shops all over America began creating with the dreams of becoming the next nationally selling Mountain Dew can. You had skate shop heavy weights from Huf on the West Coast to KCDC on the East Coast. And you had your lesser know shops all in between battling to become one of the finalists. A feat that came with an all-expenses paid trip to Las Vegas, NV where the Dew Tour Championships would be held. Not-to-mention a chance to become THE SHOP that wins.
The winner would be determined by internet votes. A hands-offs approach that has become expected from Moutain Dew in
terms of skateboarding. P-Rod and Pendleton have both stressed that they were never pressured in any way, and the whole feel of the campaign in 100% their's.A campaign that has flown from Boston, to Portland, to Salt Lake City and finally touched down in Sin City for it's finale. A campaign that has been all over national television in commercial form featuring real street skateboarding in between ads for Panteen, not to mention the art of a highly respected artist, who has always stayed true to himself and his creative style.
It all came down to the Dew Tour Championships. The finalists were there, P-Rod and Pendelton were there and the tension was high. In the end P-Rod, Pendelton and skate legend Chris Pastras announced the winner on Fuel TV. And Guess what? It was a lesser known shop from Tracey CA, Street Science. That's what this whole project was about giving back to skateboarding. A smaller skate shop from a small town in California was given the opportunity to be on TV and have their shop's art on a nationally selling soda can.
And in some inspirational news for all the skate shops that did not enter, or make the finals, Mountain Dew has another skate team rider who goes by the name, Eli Reed. A Boston native turned New York City skate war lord, Eli's style is as smooth as it get at those rough NYC spots, and like most who have steez he supports the arts. Word on the streets is he is very excited to maybe be next year's inspiration for the project, and already has artists, themes and the feel in mind. Look for that because he'll for sure know how to make it legit.
Stay tuned for full interviews with Paul Rodriguez, Don Pendleton and the Street Science crew on what went into the making of this project.
Photos:
Top - Don and Paul's design
Middle - Don and Paul feeding off each other
Bottom - The winner
In case you haven't seen the nationally televised commercial here it is:
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
Update on SASS Sustainability Projects with 1 Step & Wulcon Energy
Update on SASS Sustainability Projects with 1 Step & Wulcon Energy
From: sass_global
Catching up with Ryan Dunfee, SASS's Director of Sustainability, along with Mark Abma from 1 Step (1stepnow.com) and Martin Wainstein from Wulcon Energy (wulcon.com) about the sustainability projects South America Snow Sessions is doing down in Bariloche, Argentina. The crew's been busy building a plastic bottle greenhouse and a biodiesel processor. Check it out!
travis pastrana mike vallely chad muska bob burnquist eric koston
True Color Films goes to Italy
True Color Films goes to Italy
From: Lindsay Fraka
With high winds and hard packed snow, the crew is forced to change their shred plans and wait it out. Well, the wait was worth it and these guys end up with some serious tree runs in Italy.
Decade
Decade
From: shock wave skate team
First Featured Film From Shock Wave Skate Team. The film features all the skater that were apart of the skate team in 2010. We will have another video coming out this december so watch out for it.
bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
Stepping it up in the Catedral Backcountry at SASS with Chris Coulter
Stepping it up in the Catedral Backcountry at SASS with Chris Coulter
From: sass_global
Here is a short video about the experience you get at S.A.S.S in the backcountry. We went out back with Chris Coulter and his campers to see what they were up to one day.
eric koston bucky lasek shaun white andy macdonald kelly slater
Monday, October 25, 2010
Tilt Shift
Mucked about with some old photos to try and get a tilt shift effect.Undecided on the results. 1st attempt.
tony hawk rodney mullen bam margera rob dyrdek paul rodriguez
Tilt Shift
Mucked about with some old photos to try and get a tilt shift effect.Undecided on the results. 1st attempt.
bob burnquist eric koston bucky lasek shaun white andy macdonald
Don't Sleep on the East Intro
The Don't Sleep On The East crew put the intro to their video online. Shit is pretty sick.bob burnquist eric koston bucky lasek shaun white andy macdonald
Chug Life 12
Chug Life 12
From: Heather Hendricks
Episode 12 of Chug Life has just dropped and it's every bit as absurd as the rest of the series. Check out what Ian "Chug" Cosco manages to get himself into. This is a video series of GLORY, so get ready
Typical Culture
This is a site that?s kind of like an online zine. It?s got some excellent photos and interviews and features a lot of up and comers from the San Diego area.
shaun white andy macdonald kelly slater jake brown rob machado
junkie in skateboard
junkie in skateboard
From: junkie
um pouco do que sei fazer haha :]
andy macdonald kelly slater jake brown rob machado tony hawk
Sunday, October 24, 2010
Roland Hirsch Antiz Welcome Video
Antiz is my favorite Euro company and they have a rad welcome video for Roland Hirsch.
tony hawk rodney mullen bam margera rob dyrdek paul rodriguez
Plan B United Tour
Plan B United Tour
The Plan B United Tour is going through California starting October 30th at Skatelab and Val Surf.
chad muska bob burnquist eric koston bucky lasek shaun white
lakai manchester select shoe review
lakai manchester select shoe review
From: thetysonaquino
shoe review of the manchester selects black/red colorway
mike vallely chad muska bob burnquist eric koston bucky lasek
DAILY FILM BLOG | 10.07.2010
Brophy's daily grind
chad muska bob burnquist eric koston bucky lasek shaun white
Mostly Lines One Push
I love no push lines. This quick part is mostly lines but only one push.bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
O'Neill Cold Water Classic California 2010 - The Sea Odyssey Program
O'Neill Cold Water Classic California 2010 - The Sea Odyssey Program
From: quattro media
The ocean has done a lot for the O'Neill family and they wanted to give something back. So Jack O'Neill set up the Sea Odyssey Program. This program connects kids to the ocean, a lot of them have never been on a boat or on the ocean before. It teaches them how essential and important the ocean is. The Sea Odyssey Program is a fun, interesting and instructive way of introducing kids to ocean and environmental conservation.
bob burnquist eric koston bucky lasek shaun white andy macdonald
O'Neill Cold Water Classic California 2010 - Jack O'Neill & The History of the Wetsuit
O'Neill Cold Water Classic California 2010 - Jack O'Neill & The History of the Wetsuit
From: quattro media
Jack O'Neill single-handedly revolutionised surfing in the 1950s. Without him surfing in cold water would simply not be possible for any length of time, if it wasn't for his invention of the wetsuit in early 50's. This ingenious garment single-handedly broke down the barriers allowing dedicated surfers to enjoy waves in the planets coldest conditions. Jack O'Neill was in San Francisco at that time, where it gets quite cold and drops down below 50 degrees Fahrenheit. He wanted to work on something so that he could enjoy surfing longer. He got his idea and inspiration by watching elephant seals. He was wondering how they can spend all this time in the water. What is their complex structure that allows them to be in those freezing waters 24/7? One of his first designs was a vest. He figured out that the core of the body lets out a good portion of the body heat. By realizing to keep chest, back and head warm was a key part of all future developments he came up. If it wasn't for Jack O'Neill and his wetsuit, three quarters of the people that surf on the planet wouldn't be in the water!
rob dyrdek paul rodriguez travis pastrana mike vallely chad muska
Saturday, October 23, 2010
junkie in skateboard
junkie in skateboard
From: junkie
um pouco do que sei fazer haha :]
bob burnquist eric koston bucky lasek shaun white andy macdonald
Kobi Graham - Incident at Cape Solander
Link below has the story:
Bondi Rescue Life Guard Breaks His Neck At Ours
Here are some photos of Kobi Graham minutes before the accident.
Bondi Rescue Life Guard Breaks His Neck At Ours
Here are some photos of Kobi Graham minutes before the accident.
Gear 4 A Year 2010 Top Ten
Gear 4 A Year 2010 Top Ten
The top ten entries for the 2010 Gear 4 A Year contest have been selected. Now its time to watch all ten and vote for the best. The winner gets a year's supply of gear from GoPro, Toy Machine, Quiksilver, DC, Theeve, Bones, Armourdillo, and Dakine, as well as get their photo in The Skateboard Mag, gain entry to Tampa Am, and win a free week at Woodward. Leave a comment on your favorite video, and you are automatically entered to win a copy of Toy Machine's Brainwash, or a T-Shirt from Quiksilver.
Dan Colen Art Show
Dan Colen had an art show...
tony hawk rodney mullen bam margera rob dyrdek paul rodriguez
Friday, October 22, 2010
Karl, Collin, and Getzlaff Videos
Karl, Collin, and Getzlaff Videos
LRG has video from Karl Watson day in Oakland. Toy Machine has a new Collen Provost Brainwash teaser. Broadcast Wheels has two Connor Getzlaff videos.
chad muska bob burnquist eric koston bucky lasek shaun white
Tony Hawk, Pro Skater, talks about The Tony Hawk Foundation
Tony Hawk, Pro Skater, talks about The Tony Hawk Foundation
From: maxwellflower
Tony Hawk, Pro Skater, talks with http://maxflowertv.com/ about what inspired him to establish his foundation. The Tony Hawk Foundation helps collaborate resources and funding to build skate parks for at-risk youth, inner cities, and lower income areas. Tony’s inspiration began about 10 years ago, when he then realized skateparks were typically only built in wealthy communities, and many of them still lacked substantially in design. Tony’s vision is to bring great skateparks to the people that need them most. Distributed by Tubemogul.
mike vallely chad muska bob burnquist eric koston bucky lasek
A wet and bleak Sunday 8 February 2010
....but at least there were some waves about....
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
ASP Update - Slater closes in on number 10
ASP Update - Slater closes in on number 10
From: montage
By winning the Rip Curl Pro in Portugal, Kelly Slater closes in on his 10th world championship. Chris Mauro and Ian Cairns break it down.
Decade
Decade
From: shock wave skate team
First Featured Film From Shock Wave Skate Team. The film features all the skater that were apart of the skate team in 2010. We will have another video coming out this december so watch out for it.
andy macdonald kelly slater jake brown rob machado tony hawk
TennSkate Montage
The new TennSkate montage starts off slow but starts to get heavy at the end. Always good skating and cool spots form these guys.
travis pastrana mike vallely chad muska bob burnquist eric koston
Kobi Graham - Incident at Cape Solander
Link below has the story:
Bondi Rescue Life Guard Breaks His Neck At Ours
Here are some photos of Kobi Graham minutes before the accident.
Bondi Rescue Life Guard Breaks His Neck At Ours
Here are some photos of Kobi Graham minutes before the accident.
bob burnquist eric koston bucky lasek shaun white andy macdonald
360 bertslide 180 out
360 bertslide 180 out
From: hatchethead
this is some pretty old footy but, it still looks ok.lol.
bob burnquist eric koston bucky lasek shaun white andy macdonald
Thursday, October 21, 2010
Lynch Mob Montage
Kevin Lynch headlines this Lynch Mob montage by Thom Musso. The slams end about a quarter of the way through if you want to skip all that bullshit.bam margera rob dyrdek paul rodriguez travis pastrana mike vallely
Weekly Grind 10-20-2010
BMX star TJ Lavin is showing small signs of recovery after Friday's crash at the Dew Tour Championships in Las Vegas, yet remains in a medically-induced coma. He is expected to recover. Kelly Slater is closing in on his 10th world title, and the Cold Water Classic Series makes a stop in its Santa Cruz birthplace.
bob burnquist eric koston bucky lasek shaun white andy macdonald
Chubby Rain With The Vecco Aussies
Check in with the Australian squad of the Volcom skate team:
travis pastrana mike vallely chad muska bob burnquist eric koston
Gear 4 A Year
The guys at Shred Or Die are doing Gear 4 A Year again and are really looking for more East Coast submissions, so all you east coasters should get on it. Also they are giving away one of those GoPro mini HD cameras every day for the next two weeks to the most interesting video uploaded each day, so even if you aren't gnarly you can get some goods.bob burnquist eric koston bucky lasek shaun white andy macdonald
Atlanta Hates Us Summer Montage
The camera work isn't so great but the skating and the vibes are always good from Atlanta Hates Us.
first video
first video
From: amers93
17 year old girl skater, looking for sponsors
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
Wednesday, October 20, 2010
Typical Culture
This is a site that?s kind of like an online zine. It?s got some excellent photos and interviews and features a lot of up and comers from the San Diego area.
rodney mullen bam margera rob dyrdek paul rodriguez travis pastrana
Nike SB Zoom FP Wear Test
Nike SB Zoom FP Wear Test
Shoes and skateboarding. Skateboarding and shoes.
Despite the existence of those grainy-filmed gorilla grippers and the occasional absent-minded long boarder, the connection of skate+shoe is a permanent bond for both mild and wild riders of boards ? so much so that it's looked upon with a collective duh nowadays ? but this wasn?t always the case. Back before things started getting forgotten, we?d just ride what we?d find: basketball shoes, deck shoes, tennis shoes, and sneakers. No one cared. No one thought about it.
(The song of the Beaverton sirens: Nike SB Zoom FP.)
Then came the so-called skate specifics, mainly labled as such because of a signature endorsement by a skate super hero. But most have been tweaked versions of (a) some other jock?s court slappers or (b) some other 50s throwback to play shoes (as opposed to church shoes) that kids wore around the neighborhood.
(Bob delivers.)
(25 men. One bus. What could be better?)
(Zoom FP classroom.)
(The now and former kings of SB Zoom.)
(Could have made a pretty sick colorway just from our lunch.)
(A fine point on sharpness. Hunter Murira.)
Luckily or unluckily (depending on who you ask), today?s offerings literally fill the warehouses, big ships, and boats (and eventually skateshop shelves) of our big-market world, and even the tiniest of know-it-alls claim know the difference between, vulc, cup, and soulless skate footwear. But after all the knowledge, and innovation, and colorways, it?s always the brightest of bright days when you don?t care, you don?t think about the shoes on your feet, and instead you just unconsciously ride your board.
(Ishod Wair knows where the magic is.)
(Big Don.)
(Church in America.)
(Boys are back in town. Chet Childress somewhere down by the bridge.)
It's hard not to think about it, though, when your friends who work for one of the biggest shoe brands in the world invite you to their hometown to do nothing more than skate in some new shoes they came up with.
You almost want to think, criticize, and analyze the whole thing when you're up there in the land of the Ducks, getting all athletic and shit, pouring rubber into waffle irons and shit, experiencing the best shoes ever made in the history of the world and shit.
(Get digi. Joey abides.)
(Maxiapolis' finest. The High 5's Todd Bratrud, Familia's Tucker Gerrick, and Nike SB's Rob Sissi.)
(TSM OG: Jon Humphries and Arro.)
(There's a new bowl in the Nike SB penthouse. Chet disasters.)
As such, Nike SB has another new shoe and it?s no jump off ? at least not a jump from anything you can put your finger on. Although the Zoom FP ($104 USD) does borrow from the simplicity of the past while hinting at the future, you can?t point directly at, say, a Dunk or a Top Sider or some ubiquitous running shoe with the FP and say, ?I see where they got that.?
The shoe has laces, for example, but it?s also a ?toungeless? slip-on sort of affair. The upper is fully synthetic and minimally stitched, but doesn?t appear or feel to be overtly tech. The sole isn?t gummy or plastically or super thin or super fat or obviously one thing or another, but it offers amazing board feel and an unspoken confidence that you aren?t gonna bruise your feet the first time you step on a pebble.
(Pat Smith (targeted here) and Ben Mohr were responsible for the top floor bowl.)
(The Zoom FP tested well with the 18-35 y.o. ping-ponger demographic ? SB's Shea Johnson, Goods' Steve Gonzales, and FTC SAC's Gabe Collins.)
(That place. Windells is sooo worth the trip if you find yourself in Rip City. Bring your tranny pump and your cruise shoes.)
(Snuck away for some Trail Blazers pre-season action. Of course we were all awarded with Chalupas.)
(SB's X Ray tech, Oliver Flores.)
Future and primitive come together in the Zoom FP to produce this newest of SB new, but ?the story? which NikeSB and the rest of the company like to attach to the launch of anything that they roll out isn?t really there. Instead they appear to have delivered a shoe that isn?t claiming to solve a problem, fill a missing link, couple perfectly with a plaid or a hue, or right a previous wrong. Instead they've come out with a simple skate shoe that is somehow new but not too new, proper but not pretentious?a shoe that you can put on, go skating in, and not care.
What do I think about it?
Nothing.
That?s the point of anything worthwhile ... I think.
paul rodriguez travis pastrana mike vallely chad muska bob burnquist
Subscribe to:
Posts (Atom)